Recent innovation in the NFT space has unlocked more growth potential by introducing utility. These NFT 2.0 projects are distinguished by their team-led initiatives to grant users deliverables, including yield generation, merchandise, private yacht parties, exclusive access to Michelin-starred omakase, coffee beans, membership to alpha groups, play-to-earn video games, musical compositions, meetups with celebrities, and IRL events and parties. Where NFT 1.0 projects like CryptoPunks and Art Blocks triumphed by building gated cliques around their digital collectibles, NFT 2.0 teams instead focus on storytelling and worldbuilding using the Web3 tech stack, creating positive system dynamics. NFT 2.0 teams try to build a socio-cultural milieuâa belief systemâthat lends itself to organically forming Web3 lifestyle brands that are collectively and decentrally owned and governed.